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1. CHOOSE A REAL JTI BUSINESS CHALLENGE
2. PITCH YOUR IDEAS ON A GLOBAL PLATFORM
3. LAUNCH YOUR CAREER WITH A JTI INTERNSHIP
SHAPE OUR FUTURE
We believe that whatever it holds, the future is yours.
You’ll live it, you’ll lead it.
So why not shape it? Starting today.
At JTI we want the next generation to drive our future.
From the fields to the factories to the offices and beyond.
So this is our challenge to you: Bring us your bright idea.
An idea that will give your generation the freedom to be who they are.
The opportunity to grow, the confidence to create, and the chance to shine.
It’s the global challenge of a lifetime, with a life-changing prize.
To get you started just choose from one of our four challenge themes below.
So are you ready to change your future by shaping ours?
You’ll live it, you’ll lead it.
So why not shape it? Starting today.
At JTI we want the next generation to drive our future.
From the fields to the factories to the offices and beyond.
So this is our challenge to you: Bring us your bright idea.
An idea that will give your generation the freedom to be who they are.
The opportunity to grow, the confidence to create, and the chance to shine.
It’s the global challenge of a lifetime, with a life-changing prize.
To get you started just choose from one of our four challenge themes below.
So are you ready to change your future by shaping ours?
THE CHALLENGES
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FREE TO GROW
2020 has accelerated the world into new ways of working that will change work forever...
Envision an employee experience that solves the challenges of the future world of work.
Example challenges include, but aren’t limited to:
Example challenges include, but aren’t limited to:
・Work/life balance
・Digitalization
・Retaining company culture through remote working
2
FREE TO CREATE
The way in which consumers interact with brands has fundamentally changed…
How can we ensure that we will continue to serve our customers in a relevant way by changing the way we innovate?
3
FREE TO EXPRESS
We believe that diversity of thoughts brings diversity of answers and, as a result, better solutions.
How could we revolutionize our approach to diversity & inclusion in a lasting and meaningful way?
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FREE TO SHINE
Got a Bright Idea? Let's hear it!
We know our future depends on adapting to a changing world…
Identify a key challenge facing our business and propose an idea of how we can overcome it in the future?
THE PRIZES
6-MONTH PAID GLOBAL INTERNSHIP PLUS $2,000 TOWARDS YOUR
LEARNING & DEVELOPMENT AND AN APPLE MACBOOK
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1 winning team to be selected during Global Finals.
For more details, please refer to the Official Rules.
For more details, please refer to the Official Rules.
Apple Inc. is not a sponsor of this challenge.
UP TO $1,500 TOWARDS YOUR
LEARNING & DEVELOPMENT PLUS AN IPAD OR APPLE WATCH
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2 runner-up teams to be selected during Global Finals.
For more details, please refer to the Official Rules.
Apple Inc. is not a sponsor of this challenge.
For more details, please refer to the Official Rules.
Apple Inc. is not a sponsor of this challenge.
YOUR JOURNEY TO A SIX MONTH PAID INTERNSHIP
Participate
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HELP & ADVICE
Bright Guides offer free
business advice and tips,
covering topics from
building a team to pitching
your idea.
WE ARE JTI
We're JTI, Japan Tobacco International
and we believe in freedom.
We think that the possibilities are limitless
when you're free to choose.
And we've spent the last 20 years innovating,
creating new and better products
for our consumers to choose from.
We think that the possibilities are limitless
when you're free to choose.
And we've spent the last 20 years innovating,
creating new and better products
for our consumers to choose from.
We believe our business is our people.
Because when our people are free to be themselves,
amazing things happen.
It's why 90% of our employees would
recommend us to a friend.
Because when our people are free to be themselves,
amazing things happen.
It's why 90% of our employees would
recommend us to a friend.
Ready to choose a career you'll love?
Feel free to Join The Idea!
The goal of the Make It Bright Challenge is to offer adult students an experience valuable for their future professional development and opportunity to be
selected to intern with the JTI Group. The Challenge or this website are not intended to market, promote or advertise JTI brands or products. You are responsible for all contributions you make to the Challenge and on this
website and for complying with the Governing Rules of the Challenge which contain, among others, your expected behavior.