1. CHOOSE A REAL JTI BUSINESS CHALLENGE
  
2. PITCH YOUR IDEAS ON A GLOBAL PLATFORM
  
3. LAUNCH YOUR CAREER WITH A JTI INTERNSHIP

 SHAPE OUR FUTURE

We believe that whatever it holds, the future is yours.
You’ll live it, you’ll lead it.
So why not shape it? Starting today.

At JTI we want the next generation to drive our future.
From the fields to the factories to the offices and beyond.

So this is our challenge to you: Bring us your bright idea.
An idea that will give your generation the freedom to be who they are.
The opportunity to grow, the confidence to create, and the chance to shine.

It’s the global challenge of a lifetime, with a life-changing prize.

To get you started just choose from one of our four challenge themes below.

So are you ready to change your future by shaping ours?
 

THE CHALLENGES


  • 1
  • 2
  • 3
  • 4

1

FREE TO GROW

2020 has accelerated the world into new ways of working that will change work forever...

Envision an employee experience that solves the challenges of the future world of work.

Example challenges include, but aren’t limited to:
・Work/life balance
・Digitalization
・Retaining company culture through remote working

2

FREE TO CREATE

The way in which consumers interact with brands has fundamentally changed…

How can we ensure that we will continue to serve our customers in a relevant way by changing the way we innovate?


3

FREE TO EXPRESS

We believe that diversity of thoughts brings diversity of answers and, as a result, better solutions.

How could we revolutionize our approach to diversity & inclusion in a lasting and meaningful way?

4

FREE TO SHINE

Got a Bright Idea? Let's hear it!

We know our future depends on adapting to a changing world…

Identify a key challenge facing our business and propose an idea of how we can overcome it in the future?

THE PRIZES

 6-MONTH PAID GLOBAL INTERNSHIP PLUS  $2,000 TOWARDS YOUR
LEARNING & DEVELOPMENT AND AN APPLE MACBOOK

 
1 winning team to be selected during Global Finals.
For more details, please refer to the Official Rules.

Apple Inc. is not a sponsor of this challenge.

UP TO $1,500 TOWARDS YOUR
LEARNING & DEVELOPMENT PLUS AN IPAD OR APPLE WATCH


 
2 runner-up teams to be selected during Global Finals.
For more details, please refer to the Official Rules.

Apple Inc. is not a sponsor of this challenge.

YOUR JOURNEY TO A SIX MONTH PAID INTERNSHIP

01

APRIL 15th

 
REGISTER AND CHOOSE CHALLENGE 
 

02

MAY 31st

 
DEADLINE TO SUBMIT YOUR IDEA

03

JUNE

 
PITCH IDEAS AT JTI & SHORTLISTING TEAMS

04

JULY

 
MENTORING WITH JTI EXPERTS TO BUILD YOUR BUSINESS CASE

05

AUGUST 16th

 
DEADLINE FOR EACH COUNTRY TO SELECT THEIR LOCAL WINNERS

06

 SEPTEMBER

 
LOCAL WINNERS PREPARE A GLOBAL PITCH

07

OCTOBER

 
PITCH YOUR IDEA ON A GLOBAL STAGE

08

2022

 
THE GLOBAL WINNING TEAM BEGINS A SIX MONTH PAID GLOBAL INTERNSHIP
 

Participate

Field First name is required
No spaces allowed in first name
Field Last name is required
No spaces allowed in last name
Field Email is required
You must enter valid email address
Field Phone is required
Your application has been accepted.

Wait for further instructions on your email.
You application has not been accepted.

{{ serverErrorMessage }}
Something went wrong, please contact us or try later.

 HELP & ADVICE

 Bright Guides offer free
business advice and tips,
covering topics from
building a team to pitching
your idea.
 

WE ARE JTI

We're JTI, Japan Tobacco International
and we believe in freedom.
We think that the possibilities are limitless
when you're free to choose.
And we've spent the last 20 years innovating,
creating new and better products
for our consumers to choose from.
 
We believe our business is our people.
Because when our people are free to be themselves,
amazing things happen.
It's why 90% of our employees would
recommend us to a friend.
 
Ready to choose a career you'll love? 
 
Feel free to Join The Idea!
 

 
The goal of the Make It Bright Challenge is to offer adult students an experience valuable for their future professional development and opportunity to be selected to intern with the JTI Group. The Challenge or this website are not intended to market, promote or advertise JTI brands or products. You are responsible for all contributions you make to the Challenge and on this website and for complying with the Governing Rules of the Challenge which contain, among others, your expected behavior.